Notre stratégie
et nos engagements
A key player in promoting Toulouse Métropole
Toulouse Team is a key player in promoting a metropolitan area recognised as the European capital of innovation, driven by the presence of major international corporations and the dynamism of thousands of students from all over the world who come to study at its world-class higher education institutions.
- The agency promotes the region’s strengths through three key areas: business and leisure tourism, economic development, and hosting professional film shoots.
This driving force for innovation goes hand in hand with an exceptional quality of life: a well-preserved urban heritage, iconic architecture, a vibrant cultural scene, a rich culinary tradition and a typically southern way of life, all set amidst a region of great natural beauty.
- Toulouse Team is committed every day to promoting these assets, raising the city’s profile and enhancing its appeal both in France and internationally.
Toulouse Team
Collective energy driving appeal
With a team of 60 staff, Toulouse Team brings together complementary expertise to serve businesses, investors, talent, visitors and residents. It designs and implements communication and promotion strategies to benefit the local economy, boost tourism and enhance the region’s cultural vibrancy, whilst placing residents’ quality of life at the heart of its priorities.
The agency is supported by an Advisory Board comprising the metropolitan area’s leading figures from the economic, tourism, institutional and academic sectors, ensuring the coherence of its strategic direction and the representation of key sectors: aerospace, healthcare, mobility, digital technology (AI and cybersecurity), greentech, agritech, food, and the cultural and creative industries.
- Together, we are making Toulouse an attractive, competitive and sustainable city – a city that shines, inspires and engages.
Patrice Vassal,
Chief Executive of Toulouse Team, the agency responsible for promoting Toulouse Métropole
A single brand for Toulouse
With the ToulouseT regional brand, the agency is establishing a strong, consistent identity across all its target audiences, fostering links between leisure and business tourism, the local economy and film and TV production. Every initiative becomes an opportunity for collaboration between different sectors, as illustrated by the ‘Come as a pro, come back as a friend’ campaign, which combines hosting professional events, economic promotion and boosting tourism.
This cross-sectoral approach ensures strategic consistency and collective strength, making Toulouse an unmissable destination where every encounter and every experience can become a new opportunity for the region.
Towards sustainable and shared appeal
At a time when the expectations of citizens, visitors, businesses, and public and private partners are undergoing profound change, a city’s appeal must now actively contribute to the ecological transition, social cohesion and local development.
Toulouse Team has been fully committed to this approach to social responsibility for several years, and this commitment has been recognised through the award of the gold medal from the Destination pour tous scheme (2022), ISO 20121 (2025), the Destination d’Excellence label (2025), and, finally, the implementation of a master plan for sustainable attractiveness (2026).
Mission-driven company
A change in legal status to promote responsible attractiveness
To promote an appeal that is more responsible, more equitable and more deeply rooted in the local community, Toulouse Team is transitioning to the status of a mission-driven company. This change forms the foundation of the Sustainable Attractiveness Master Plan and confirms Toulouse Team’s commitment to translating its social, environmental and regional commitments into concrete action within its operations, governance and working methods.
This change in legal status is the culmination of a commitment spanning several years to preserving and improving residents’ quality of life. It affirms that the region’s appeal is built sustainably to serve the well-being of local communities and more responsible development.
Our strategy and commitments
Toulouse Team a pour missions la promotion et le rayonnement de la métropole de Toulouse sur les plans touristique, du tourisme d’affaires, et du développement économique, en intégrant cinq axes stratégiques majeurs.
Toulouse Team: Team Spirit
The agency’s governance structure has been designed to ensure ongoing dialogue with local professionals and institutions. It is organised around two advisory boards and numerous opportunities for discussion with partners.
The Board of Directors comprises representatives from the Toulouse Metropolitan Area and the City of Toulouse. The President of the Toulouse Chamber of Commerce and Industry is a permanent guest on the board.
The Professional Advisory Board brings together stakeholders from professional sectors linked to the region’s attractiveness.
Together, we discuss the strategies to be implemented and our objectives, and we engage in a comprehensive review of our constantly evolving sectors.
Master Plan for Sustainable Attractiveness
A groundbreaking roadmap for Toulouse covering the period 2026–2030, designed to combine quality of life, development, sustainability and influence.
This strategic document broadens the initial framework, which had previously focused on tourism (2016–2020 Tourism Master Plan), to fully incorporate the challenges of sustainability, competitiveness and regional influence. It aims to enhance Toulouse’s overall appeal by balancing development, quality of life and respect for resources.
