Toulouse Team
Our servicesand expertise
Toulouse Team organises its services around its core missions: tourism promotion, business development, business support, regional marketing, business tourism development, film and TV production support… The agency embodies a comprehensive, cross-cutting and collaborative approach to enhancing the region’s appeal, in line with the ambitions of Toulouse Métropole.
Toulouse Team
General Manager: Patrice Vassal
Regional Marketing and Communications
- Enhancing the region’s image.
- Developing a strong identity centred on a regional brand.
- Managing national and international communication campaigns.
- Fostering a collective momentum around Toulouse Métropole’s major projects.
- Developing partnerships.
- Creating content and communication campaigns aimed at national and international audiences.
Toulouse Team – Tourist Office
Developing sustainable tourism
Deputy Director: Adrien Harmel
Leisure Tourism
- Promoting Toulouse as a tourist destination for individual visitors and tourism professionals.
- Developing tourism services: Tourism Pass, guided tours, etc.
- Welcoming and providing information to visitors.
- Coordinating networks of local stakeholders.
+5M
commercial overnight stays
+3,7M
visitors to tourist attractions
3M
visitors to the Tourist Office website
17 000
individual participants on guided tours
Toulouse Team – Meetings
Making business tourism a driver of sustainable economic appeal
Deputy Director: Clémence Long
Business Tourism
- Prospecting and providing support with bids to host professional events in the region: conferences, seminars, trade fairs, etc.
- Putting clients in touch with venues, service providers and accommodation providers.
- Logistical and communications support.
- Coordination with local economic and scientific sectors.
- Organisation of site visits and bespoke events.
40 757
event attendees
37,50 M€
economic benefits
528
accompanied applications
Toulouse Team – Invest
Attracting high value-added businesses to the region
Deputy Director: Silvia Ferrari
Economic Attractiveness
- Monitoring strategic sectors in order to identify and approach businesses with potential for Toulouse Métropole’s economic sectors.
- Support for businesses wishing to set up in the region.
- Search for premises, networking, project engineering, administrative support.
in 2026
the most attractive city in France according to the Arthur Loyd survey
25%
of French aerospace R&D is based in Toulouse
30
companies established by 2025
Toulouse Team – Filming
Enhancing Toulouse’s reputation and image by hosting film shoots
Deputy Director: Silvia Ferrari
Attracting audiovisual productions
- Hosting film shoots and promoting the region to audiovisual production companies
- Facilitating the necessary procedures: permits, location scouting, putting producers in touch with local service providers, etc.
163
completed projects
253
shooting days
Toulouse Team – Club des Ambassadeurs
Head of Public Relations: Muriel Martin
Network Coordination
- Coordinating the network of Ambassadors and the socio-professional community.
- Engaging local figures to promote Toulouse.
- Enhancing the region’s international visibility and influence.
Agency Forum
AttractiCité
Every June, as part of the AttractiCité forum, the agency invites all its partners to discuss and exchange views on topics related to its areas of expertise.