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Strategy of the Toulouse Métropole attractiveness agency 2024–2029

The Toulouse Team agency is tasked with promoting and raising the profile of the Toulouse metropolitan area in the fields of tourism, business tourism and economic development, by focusing on five key strategic priorities:

1 – ATTRACTING NATIONAL AND INTERNATIONAL SOURCES OF WEALTH:

  • Increase the number of innovative companies established in the Toulouse metropolitan area, particularly in sectors of excellence such as aerospace, life sciences, digital technology (cyber security, artificial intelligence), green tech and low-carbon mobility.
  • Develop business tourism, particularly in sectors of excellence.
  • Increase the number of professional film shoots.
  • Boost tourist numbers, prioritising France, Spain and neighbouring countries to limit the carbon footprint of our activities.

2 – DEVELOPING LOCAL TOURISM:

  • Encouraging residents to become tourists in their own city.
  • Developing an innovative and sustainable tourism offering, aimed at both residents and visitors from outside the city, without distinction.

3 – PRESERVING AND CONTRIBUTING TO IMPROVING RESIDENTS’ QUALITY OF LIFE:

  • Minimising the impact of our activities.
  • Promoting and supporting development projects aimed at improving the living environment, led by the local authority.

4 – INTEGRATING THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT:

  • Promote sustainable practices amongst the Agency’s partners, in particular by encouraging the adoption of environmental standards and supporting corporate social responsibility initiatives.
  • To improve the DEI (diversity, equity, inclusion) culture within the Agency.

5 – IMPROVING THE ORGANISATION’S PERFORMANCE.

Our challenges and actions incorporate our duties of inclusion, vigilance, integrity and transparency across the board.

By adopting this strategy, the Toulouse Team city promotion agency aims to position Toulouse as a sustainable, internationally-oriented metropolis of European standing, whose quality of life makes it a destination of choice for the business and academic communities, tourists and residents alike.