{"id":22624,"date":"2026-03-13T09:57:59","date_gmt":"2026-03-13T08:57:59","guid":{"rendered":"https:\/\/www.toulouse-team.com\/toulouse-team\/the-toulouse-metropole-attractiveness-agency\/strategie-de-lagence-dattractivite-de-toulouse-metropole-2024-29\/"},"modified":"2026-06-15T12:10:20","modified_gmt":"2026-06-15T10:10:20","slug":"strategy-of-the-toulouse-metropole-attractiveness-agency-2024-2029","status":"publish","type":"page","link":"https:\/\/www.toulouse-team.com\/en\/toulouse-team\/the-toulouse-metropole-attractiveness-agency\/strategy-of-the-toulouse-metropole-attractiveness-agency-2024-2029\/","title":{"rendered":"Strategy of the Toulouse M\u00e9tropole attractiveness agency 2024\u20132029"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>The Toulouse Team agency is tasked with promoting and raising the profile of the Toulouse metropolitan area in the fields of tourism, business tourism and economic development, by focusing on five key strategic priorities:<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\">1 &#8211; ATTRACTING NATIONAL AND INTERNATIONAL SOURCES OF WEALTH:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the number of innovative companies established in the Toulouse metropolitan area, particularly in sectors of excellence such as aerospace, life sciences, digital technology (cyber security, artificial intelligence), green tech and low-carbon mobility.<\/li>\n\n\n\n<li>Develop business tourism, particularly in sectors of excellence.<\/li>\n\n\n\n<li>Increase the number of professional film shoots.<\/li>\n\n\n\n<li>Boost tourist numbers, prioritising France, Spain and neighbouring countries to limit the carbon footprint of our activities.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\">2 &#8211; DEVELOPING LOCAL TOURISM:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encouraging residents to become tourists in their own city.<\/li>\n\n\n\n<li>Developing an innovative and sustainable tourism offering, aimed at both residents and visitors from outside the city, without distinction.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\">3 &#8211; PRESERVING AND CONTRIBUTING TO IMPROVING RESIDENTS\u2019 QUALITY OF LIFE:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimising the impact of our activities.<\/li>\n\n\n\n<li>Promoting and supporting development projects aimed at improving the living environment, led by the local authority.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\">4 &#8211; INTEGRATING THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote sustainable practices amongst the Agency\u2019s partners, in particular by encouraging the adoption of environmental standards and supporting corporate social responsibility initiatives.<\/li>\n\n\n\n<li>To improve the DEI (diversity, equity, inclusion) culture within the Agency.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\">5 &#8211; IMPROVING THE ORGANISATION\u2019S PERFORMANCE.<\/h3>\n\n\n\n<p>Our challenges and actions incorporate our duties of inclusion, vigilance, integrity and transparency across the board.<\/p>\n\n\n\n<p>By adopting this strategy, the Toulouse Team city promotion agency aims to position Toulouse as a sustainable, internationally-oriented metropolis of European standing, whose quality of life makes it a destination of choice for the business and academic communities, tourists and residents alike.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Toulouse Team agency is tasked with promoting and raising the profile of the Toulouse metropolitan area in the fields of tourism, business tourism and economic development, by focusing on five key strategic priorities: 1 &#8211; ATTRACTING NATIONAL AND INTERNATIONAL SOURCES OF WEALTH: 2 &#8211; DEVELOPING LOCAL TOURISM: 3 &#8211; PRESERVING AND CONTRIBUTING TO IMPROVING [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":22159,"parent":22434,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/editorial-content.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-22624","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy of the Toulouse M\u00e9tropole attractiveness agency 2024\u20132029 - Agence Toulouse<\/title>\n<meta name=\"description\" content=\"The five key strategic priorities for 2024\u20132029 set out by Toulouse Team \u2013 the agency responsible for promoting the appeal of Toulouse M\u00e9tropole.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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